If you’re looking for an easy way to earn cashback while shopping online, Rakuten remains one of the most popular options available in 2026.
Formerly known as Ebates, Rakuten partners with thousands of retailers to give users cashback rewards on everyday purchases. But with more cashback apps and browser extensions competing for attention today, is Rakuten still worth using?
In this review, we’ll cover how Rakuten works, its best features, pros and cons, safety, and whether it’s the right cashback platform for you.
Quick Verdict
- ✅ Best for: Online shoppers who want simple cashback rewards
- ✅ Free to use
- ✅ Works with thousands of stores
- ✅ Easy signup and browser extension
- ⚠️ Cashback rates vary by retailer
- ⚠️ Payments are not instant
Final Rating:
⭐⭐⭐⭐☆ (4.6/5)
What Is Rakuten?
Rakuten is a cashback and rewards platform that allows users to earn money back when shopping online through participating retailers.
Instead of shopping directly through a store’s website, users visit the retailer through Rakuten’s platform or activate the Rakuten browser extension. Rakuten then earns a commission from the retailer and shares part of it with users as cashback.
The platform works with many major brands across categories including:
Rakuten is available through:
- Electronics
- Clothing
- Travel
- Beauty
- Home goods
- Website
- Browser extension
- Mobile app
Main Features
Cashback Rewards
Rakuten offers cashback percentages that vary by retailer and promotion. Some stores may offer 1–2% cashback, while special promotions can reach much higher percentages.
Browser Extension
The Rakuten browser extension automatically alerts users when cashback is available while shopping online.
Welcome Bonus
New users can often qualify for signup bonuses after making eligible purchases.
Thousands of Partner Stores
Rakuten works with many well-known retailers, making it easy to earn cashback across different shopping categories.
Referral Program
Users can earn additional rewards by referring friends and family to the platform.
Pros and Cons
Pros
- Easy to use for beginners
- Free signup
- Large retailer network
- Automatic cashback notifications
- Reliable payout history
Cons
- Cashback payments are delayed
- Some purchases may not track properly
- Rates frequently change
- Requires account creation
Is Rakuten Legit and Safe?
Yes, Rakuten is considered legitimate and widely trusted by millions of users.
The company has been operating for many years and is one of the most recognized cashback platforms online. Users typically receive payments through methods such as PayPal or mailed checks depending on available options.
As with any cashback platform, users should still:
- Read offer terms carefully
- Disable ad blockers if tracking issues occur
- Confirm purchases qualify for cashback
How Much Can You Actually Save?
Savings depend heavily on shopping habits.
Casual users may only earn small amounts occasionally, while frequent online shoppers can accumulate meaningful cashback over time.
Holiday shopping seasons and special promotions often provide the highest earning opportunities.
Users who combine:
- Cashback rewards
- Coupon codes
- Referral bonuses
can maximize overall savings throughout the year.
Rakuten vs Other Cashback Apps
Rakuten competes with several other popular cashback tools including:
- Honey
- Capital One Shopping
- TopCashback
Compared to some competitors, Rakuten is generally known for:
- Simplicity S
- trong retailer partnerships
- Easy user experience
However, some competing apps may occasionally offer higher cashback rates or additional coupon features.
You may also want to compare:
- Capital One Shopping vs Rakuten
- Honey vs Rakuten
- Best Cashback Apps That Actually Pay
Who Should Use Rakuten?
Rakuten is best suited for:
- Frequent online shoppers
- People who already shop at major retailers
- Beginners looking for easy cashback
- Users interested in referral rewards
It may not be ideal for:
- Users expecting instant payouts
- Shoppers who rarely buy online
- People wanting guaranteed highest cashback rates every time
Final Verdict
Rakuten remains one of the best cashback platforms for beginners in 2026 thanks to its ease of use, broad retailer network, and reliable cashback system.
While cashback rates can vary and payouts are not immediate, the platform offers a simple way to save money on purchases you already planned to make.
For most online shoppers, Rakuten is still worth trying as part of a broader money-saving strategy.
Frequently Asked Questions
Is Rakuten free to use?
Yes, Rakuten is free for users.
How does Rakuten make money?
Rakuten earns commissions from retailers and shares part of those commissions with users as cashback rewards.
Does Rakuten work on mobile?
Yes, Rakuten offers both mobile apps and browser extensions.
Is Rakuten better than Honey?
That depends on your goals. Rakuten focuses heavily on cashback, while Honey is more coupon-focused.
👉 Looking for more ways to save money online?
Check out our guides on:
- Best Cashback Apps in 2026
- Capital One Shopping Review
- Top Referral Programs That Actually Pay